With their wacky colors (tangerine blush) and flashy textures (liquid metals shadows), UK-based makeup brand Illamasqua is known for pushing the boundaries when it comes to beauty. Their newest collection, Generation Q, is no different. This time around the brand is aiming to banish the notion of "age-appropriate makeup" with an ad campaign featuring women in their 70s—like Evelyn, above—wearing makeup you'd more expect to see on teens. You know that rule that mature women shouldn't wear shimmer? Well, Illamasqua is basically saying "Screw that!"
Source: http://www.allure.com/beauty-trends/blogs/daily-beauty-reporter/2012/08/illamasqua-and-generation-q.html
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